Everyday Wine's Dan Gillett shares his strategy behind taking wine retailing on…

Everyday Wine's Dan Gillett shares his strategy behind taking wine retailing online <!--mynz:youtube-chapters--> {"v":1,"chapters":[{"timeSeconds":0,"label":"Introduction and Toast","summary":"The video begins with an introduction and a toast between the interviewer and Dan Gillett, owner of Everyday Wine."},{"timeSeconds":24,"label":"Dan Gillett's Background","summary":"Dan Gillett shares his background, starting from working in vineyards in Marlborough as a teenager to opening a cafe and wine bar."},{"timeSeconds":38,"label":"Transition to Online Retail","summary":"Gillett explains that he started importing wine about 10-11 years ago, which led to the creation of Everyday Wine, a shop on Cuba Street in Wellington."},{"timeSeconds":57,"label":"Shift to Online Operations","summary":"Three years ago, they closed their physical stores and shifted to an online-only model, operating from a warehouse."},{"timeSeconds":106,"label":"Operational Efficiencies","summary":"Moving to a warehouse allowed for greater efficiencies, such as direct shipping from import to customer, eliminating double handling."},{"timeSeconds":124,"label":"Focus on Value and Pricing","summary":"Gillett discusses the shift towards offering more value and better pricing by producing wines themselves and cutting out intermediaries."},{"timeSeconds":213,"label":"Strategy for Growth","summary":"The strategy is to offer great wine at better prices with great service, aiming to grow the business by focusing on direct-to-consumer sales."},{"timeSeconds":340,"label":"Future Goals","summary":"Gillett outlines future goals, which include expanding the range and improving the product offering, while maintaining competitive pricing and service."}]} <!--/mynz:youtube-chapters-->