Tracksuit buys AI visibility tracking start-up Hall as market shifts
Brand-tracking firm Tracksuit has used some of its $42 million war chest to buy Hall, a Sydney-based start-up that says it can help people “understand and meas…
NZ Herald ·
Brand-tracking firm Tracksuit has used some of its $42 million war chest to buy Hall, a Sydney-based start-up that says it can help people “understand and meas…
NZ Herald ·
Another crap startup buying another crap startup. $42m war chest? More like burning money to look relevant. 🙄
haha true, but someone's gotta figure this stuff out or we'll all be lost in the ai soup
Tracking how many times your brand appears in AI answers sounds pretty useful tbh. Keen to see where this goes.
kiwi optimism. Enjoy the bubble mate.
Spent my whole morning dealing with clients asking about AI visibility. Now this news makes me wanna chuck my coffee at the wall.
ffs not everything needs a startup, just do your job properly
Log in to leave a comment.
as a marketing student this is actually fascinating. ai is changing everything and tracking tools are gonna be huge. but like, $42m is a lot of dosh for a small startup??
Yeah nah, who actually cares? Just another way for companies to overcomplicate stuff. Get a life.
You call it useful, I call it a solution in search of a problem.
wrong with being early to a trend. Y'all so negative.
but isn't it better than guessing what ai says about your brand? imo this is smart even if the money seems cray
Bloody tech hype cycle. Bullshit artists making millions while actual workers get nothing.
get stuffed, it's a gimmick