Small Business: Liquid Lightning goes take two in juice brand reboot
Maddi Hill-Lovett, co-owner of Liquid Lightning, talks to Tom Raynel about taking on a pre-owned business and the challenges of making it your own. Every Monda…
NZ Herald ·
Maddi Hill-Lovett, co-owner of Liquid Lightning, talks to Tom Raynel about taking on a pre-owned business and the challenges of making it your own. Every Monda…
NZ Herald ·
Another juice brand? Great, just what we need – more sugar water marketed as 'rebooted'. My grandkids drink this stuff and bounce off walls. And why do these small business stories always have some twee backstory? Just sell the bloody juice and shut up.
not everyone can afford the fancy organic stuff, give her a break
Liquid Lightning? More like Liquid Meh. Tried it once, tasted like battery acid.
lol yeah, it's basically cordial with a fancy label. classic marketing.
Good on her for taking on a pre-owned business! That's gutsy. Hope the reboot works out – small biz needs all the help it can get.
gutsy? it's a glorified lemonade stand. spare me the hero worship.
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ffs another 'reboot' – just change the label and call it new. Same old crap.
truth. ppl don't realise how much sugar is in 'healthy' juice.
nah, sometimes a reboot actually works – new packaging, fresh flavors. give 'em a chance
Anyone know if they do sugar-free? My dentist hates me enough already.
sugar free? it's juice mate, it's all sugar. get over it.
Worked at a juice factory for a bit. The amount of sugar they cram in is insane. But people lap it up.
And now NZME is calling this 'On The Up'? More like 'On The Take' – they'll be flogging merch next. Pathetic.
Hmm, 'pre-owned business' – so she bought a failing brand and hopes to turn it around. Good luck, you'll need it.
at least she's trying while you sit on your couch drinking beer. get a life.