Bright smiles are big business: The story behind The Whitening Co. | Herald NOW…

Bright smiles are big business: The story behind The Whitening Co. | Herald NOW Business <!--mynz:youtube-chapters--> {"v":1,"chapters":[{"timeSeconds":1,"label":"Introducing The Whitening Co.","summary":"The video begins by introducing Kennedy Anderson, a Kiwi entrepreneur whose oral care brand, The Whitening Co., is experiencing booming success both in New Zealand and internationally."},{"timeSeconds":16,"label":"The Origin Story of The Whitening Co.","summary":"Kennedy Anderson explains that he was too young to be whitening teeth when he first ordered kits online. After a negative experience with a product that burned his gums, he was motivated to create a better solution."},{"timeSeconds":35,"label":"Learning Digital Marketing","summary":"Anderson shares how he transitioned into digital marketing and, after five years, sought a business venture that aligned with his past experiences. He aimed to create a business that was not based on a negative past experience."},{"timeSeconds":51,"label":"Challenges of Starting Young","summary":"The interviewer asks about the challenges of starting a business at a young age, especially during a difficult economic climate. Anderson notes that being young and resilient allows for trying different approaches."},{"timeSeconds":100,"label":"Resilience and Market Attitude","summary":"Anderson believes that being young is more of a pro than a con, as it fosters resilience and a willingness to try new things. He contrasts this with a market attitude that might be more cautious."},{"timeSeconds":147,"label":"Winning a Beauty Award","summary":"Anderson mentions winning a beauty award a few weeks prior, expressing surprise and gratitude. He highlights that the award was unexpected and that their brand is about selling confidence and smiles."},{"timeSeconds":204,"label":"Brand Growth and Expansion","summary":"The video shows the brand's products being packaged and displayed in stores, indicating significant growth. Anderson discusses the importance of having a community backing the brand and learning from mentors."},{"timeSeconds":405,"label":"Expansion into Australia","summary":"Anderson confirms that the brand is expanding into Australia and is already present in over 40 stores there. He emphasizes the importance of getting their products into New Zealand stores first."}]} <!--/mynz:youtube-chapters-->