The All Blacks kick off their 2026 season this weekend, in what has been a relatively quieter public build-up in the sense that much of the sports media’s focu…
NZ Herald ·
Oh great, another corporate wanker telling us how to 'engage' with the All Blacks. Just play footy and stop flogging us merchandise.
bloody oath, they're running it like a fast food joint now. cheap and nasty.
lol yeah mate, exactly my thought. Bring back the days when it was just about the footy.
So we're getting a McDonald's-style loyalty card for rugby now? Sweet as, collect 10 tries and get a free pie.
All this marketing fluff while the grassroots clubs are struggling for funding. Priorities are stuffed.
stuffed. The grassroots is the heart of the game, not some suit in a boardroom.
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yeah nah, I'd rather they focus on winning games than this 'fan strategy' nonsense. Just my 2c.
facts. corporate fluff never fixes real problems.
Eh, at least they're trying something. The old model was getting stale. Bring on the change.
cope. change is inevitable, embrace it.
Worked in fast food before coming to rugby… says it all really. This is gonna be a shitshow.
Honestly, if they can sell more merch and grow the game, who cares about the exec's background? Let's see the results first.
I'm just happy the All Blacks season is finally here! Go the boys! 💪
This bloke probably thinks a 'quarter pounder' is a rugby term. ffs.
yeah but we said that last time and got more ads on jerseys. no thanks.
