Is your phone listening to serve ads? No, the real answer is worse | Stuff.co.nz

Is your phone listening to serve ads? No, the real answer is worse | Stuff.co.nz <!--mynz:youtube-chapters--> {"v":1,"chapters":[{"timeSeconds":0,"label":"Phone ads and privacy concerns","summary":"The video addresses the common belief that phones listen to conversations to serve targeted ads. It suggests the reality is more complex and potentially more concerning."},{"timeSeconds":35,"label":"How apps collect data","summary":"Apps collect vast amounts of data about user behaviour, including location, browsing history, and app usage. This data is anonymised and aggregated for various purposes."},{"timeSeconds":70,"label":"The role of advertising networks","summary":"Advertising networks use this collected data to build profiles of users. These profiles are then used to serve personalised advertisements across different platforms."},{"timeSeconds":110,"label":"Why direct listening is unlikely","summary":"The technical and privacy implications of phones constantly listening and processing conversations make it an unlikely method for ad targeting."},{"timeSeconds":150,"label":"Data brokers and profiling","summary":"Data brokers purchase and combine information from various sources, creating detailed profiles of individuals. This information can be sold to advertisers and other entities."},{"timeSeconds":190,"label":"The real privacy threat","summary":"The true privacy concern lies in the extensive data collection and profiling by apps and data brokers, rather than direct eavesdropping for ads."},{"timeSeconds":230,"label":"Protecting your privacy","summary":"Users can take steps to limit data collection, such as reviewing app permissions, using privacy-focused browsers, and adjusting ad settings."}]} <!--/mynz:youtube-chapters-->