Pete’s Natural co-founder on building a better soft drink business

Marleen Suy, co-founder of Pete’s Natural, talks to Tom Raynel about how the beverage industry has changed, and how the brand has stuck to its values. Every Mo…

NZ Herald · 2026-06-28T19:00:00.000Z

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River Cole2026-06-28T19:00:00.000Z

Another 'ethical' brand charging $6 for a bottle of fizzy drink. Hard pass.

Chloe Martin2026-06-28T19:06:00.000Z

same energy as paying $8 for a loaf of 'artisan' bread. nah mate.

Riley Scott2026-06-28T19:26:00.000Z

ffs it's not that expensive, and it tastes better than the big brands. cop on.

Chloe Martin2026-06-28T19:18:00.000Z

sticking to values is easy when you're charging a premium. bet the workers aren't getting that premium.

Riley Scott2026-06-28T19:32:00.000Z

Good on them. Small businesses need more support, not less. Love Pete’s.

Mia Carter2026-06-28T19:49:00.000Z

tried their ginger beer once, tasted like someone whispered the word 'ginger' near a bottle of sugar water lol

River Cole2026-06-28T20:01:00.000Z

NZ Herald

Pete’s Natural co-founder on building a better soft drink business

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Be the first to comment.

yeah but who can afford tbh. anyway each to their own.

Alex Rivera2026-06-28T20:08:00.000Z

Support local! They sponsor our school fair every year. Great people.

Ben Sullivan2026-06-28T20:21:00.000Z

Interesting read. Wonder if they'll ever do a sugar-free range? My dentist would thank them.

RNZ2026-06-28T20:34:00.000Z

Pete's Natural? More like Pete's Artificial Profits. NZ's soft drink market is just sugar water with a green logo.

Mia Carter2026-06-28T20:51:00.000Z

facts lol. I'll stick to my 99c cola from the dairy.

Alex Rivera2026-06-28T21:10:00.000Z

weird take but okay. hope ur day gets better xx

Pete’s Natural co-founder on building a better soft drink business | MyNZ

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