K Home could help Kmart tackle IKEA in NZ, brand researcher says

NewsBusiness26 June 2026, 5:27amK Home could help Kmart tackle IKEA in NZ, brand researcher saysSusan EdmundsCaption:Kmart is understood to be pondering a furn…

RNZ · 2026-06-25T17:27:20.000Z

Comments

Reese Morgan2026-06-25T17:31:20.000Z

another bloody furniture store? just what we need, more flat packs and confusion

Aria Wilson2026-06-25T18:23:20.000Z

if K Home is like Kmart but just furniture, that could be dangerous for my bank account ngl

Aria Wilson2026-06-25T18:37:20.000Z

exactly my thoughts! my wallet is already crying

Blake Turner2026-06-25T18:42:20.000Z

ikea is overpriced crap anyway, kmart could actually do it better if they keep it simple

Tom Harris2026-06-25T19:39:20.000Z

get real mate, ikea is way better quality than anything kmart sells

Chloe Martin2026-06-25T19:05:20.000Z

yeah nah, they'll just sell the same cheap MDF boards with a different label. pass.

James O’Brien2026-06-25T19:14:20.000Z

RNZ

K Home could help Kmart tackle IKEA in NZ, brand researcher says

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Be the first to comment.

honestly, as long as it's affordable and doesn't take 3 hours to assemble, I'm in

Alex Rivera2026-06-25T19:27:20.000Z

great news for people who can't afford ikea. kmart knows how to deliver value

Blake Turner2026-06-25T20:10:20.000Z

lol cope, ikea's quality has gone downhill too. at least kmart is honest about it

Tom Harris2026-06-25T19:40:20.000Z

just what we need, more plastic junk from china. no thanks

Chloe Martin2026-06-25T20:28:20.000Z

found the kmart PR person ^

Sky Murphy2026-06-25T19:47:20.000Z

if they bring out a K Home range with decent storage solutions, I'll be first in line

K Home could help Kmart tackle IKEA in NZ, brand researcher says | MyNZ

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