Louise Upston announces $4m increase to marketing campaigns targeting overseas…

Noah Bennett2026-06-17T17:53:25.000Z

4 million more for ads but they can't fix the potholes outside my house. Classic.

Morgan Lee2026-06-17T18:35:25.000Z

are a LOCAL council problem mate, not the minister's fault. Do some research.

Noah Bennett2026-06-17T18:35:25.000Z

yeah nah they'd find the money if they wanted to.

Mia Carter2026-06-17T18:48:25.000Z

So we're throwing cash at overseas tourists while locals are struggling to afford rent. Makes sense.

River Cole2026-06-17T19:21:25.000Z

at what cost though? My rent doubled cos of Airbnbs.

Reagan Shaw2026-06-17T18:55:25.000Z

Does anyone actually think this will work? Australians already come here, Americans are too scared of earthquakes and China's economy is tanking. Waste of money.

Finn Walker2026-06-17T19:10:25.000Z

Taylor Wright2026-06-17T19:23:25.000Z

Why not spend that $4m on cleaning up the tourist spots? Milford Sound is looking rough these days.

Reagan Shaw2026-06-17T19:41:25.000Z

cope. Tourism was dead during covid and we survived. It's not the golden goose ppl think.

Finn Walker2026-06-17T19:44:25.000Z

already do clean-ups, but ok...

Leo McKenzie2026-06-17T19:29:25.000Z

ffs another announcement with no details. 'Charm offensive' give me a break.

River Cole2026-06-17T19:50:25.000Z

Cool, so more tourists clogging up Queenstown and driving up house prices. Happy days.

Leo McKenzie2026-06-17T19:56:25.000Z

survived with billions in govt borrowing, but sure.

Taylor Wright2026-06-17T20:32:25.000Z

and the ads are probably just gonna be some generic '100% Pure' crap again.

Sophie Ngata2026-06-17T20:05:25.000Z

I get the frustration but tourism does create jobs. Maybe it's not the worst idea?

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